|
|
|
Advertising the Kanoodle Way
Another great tool for advertising is http://www.kanoodle.com. At Kanoodle.com you can sign up and get $5 free towards you advertising cost. You can then request for Kanoodle to review your submission and create a list for you with the keywords that...
Free Reprint Articles - Inexpensive Advertising For Your Business
Publishing articles and making them available for free can be a very effective way of promoting your business or website without spending a lot of money. This article contains some tips and resources that I have discovered by publishing free...
How To Turn an Ezine Advertising Strategy Into Thousands of Dollars Overnite!
OK, so we have all heard the clamors from people who have made money from placing ads in ezines. The process is simple enough. You have a product or service (or an affiliate program of which you are a member) and you also have a small classified...
How to Use Internet Marketing Promotion And Advertising to Build Your Business
Internet marketing promotion and advertising is crucial for your website’s success. Take time to create a buzz about your site and that will keep people coming back. Excited people are motivated people willing to spend money on your products....
Pixel Advertising
What's the latest way to promote your website? Pixel advertising!
A uni student in the UK, Alex Tew, decided he wanted to fund his way through university. So he came up with the idea of selling pixels via his website ...
|
|
| |
|
|
|
|
How to use bar code SMS for mobile advertising, marketing, CRM
Bar code SMS takes place when 1D or 2D bar code images are sent to mobile phones. The user saves the image and present it at the access / pay point. Bar codes could be sent using MMS, EMS or SMS technology. 1D Images are scanned with standard scanners whereas 2D images would require a 2D scanner.
Anybody that frequents shopping Malls are familiar with the bar coding systems used by retailers to ease the line at the pay points. No more long lines at the till as the operator just pulls the product past the scanner and voila - the buyer pays and are on their way.
What most people do not realize is that the bar coding systems entails more than just the code being scanned with the scanner. The systems normally plugs straight into a database, which is also hooked up with the accounting system and the moment the item is scanned, it deducts the item from the warehouse's inventory. Each product in the database has a minimum stock level - the moment it reaches that stock level, it sends out an alert that X amount of a product needs to be ordered. Automated, convenient, easy.
The above sample system serves to explain how and why bar codes are used in the off-line or sales / Warehousing side of business. Nowadays the same principles apply to mobile technology.
With the ability of bar coding systems to be incorporated with Office functionality, convergence of technology opened a new automation arena in the business world. I am sure all of us at one point or another queued at the movie theater to watch our favorite movie.
Just imagine no more long lines - you arrive at the movie theater with your mobile phone, walk past a scanner where a bar code on your mobile phone is scanned and you take your seat to enjoy the movie!!! That is how easy it could be with mobile ticketing.
The process is simple - let's use e-ticketing as an example:
A customer visits the Venue´s web site where they book and pay online. Confirmation of their booking or ticket is received on their
mobile phone via bar code SMS. The client saves the bar code SMS and present their mobile phone upon arrival at the Venue where it is scanned and access allowed.
Now that is service!!!! E-ticketing will apply to any event - for example the up-coming 2010 World cup soccer in South Africa, the Rugby and football matches which takes place weekly, conferences and events that are organized also requiring access - just to name a few.
Mobile bar coding also plays an important role in customer services (CRM). Retail stores that send out discount vouchers (gift vouchers) with snail mail could now replace the paper work with bar code SMS - on condition of course that customers give their permission to receive the message. Instead of posting vouchers, retailers could SMS a bar code discount voucher to their clients. The client saves the bar code on their phone. Upon arrival at the store they present their mobile phone with the saved bar code at the pay point. The bar code is scanned in, discount allocated to the purchase total and new balance due calculated.
Besides the convenience factor the marketing department also obtains a method of measuring response on promotions. With the bar code scanner hooked up to the till, which is hooked up to the office back end and accounting system, tracking of clients making use of discount vouchers is easy to obtain. A marketing executive´s dream, as reports are produced with the push of a button.
Convergence of mobile and web combined with off-line/online technologies are inevitable. We believe it is the companies that join the wireless revolution that will benefit most. They will retain more clients as they show that they carry the best interest of their customers at heart through eliminating any situation that could lead to customer dissatisfaction.
Copyright Marinda Stuiver - http://www.smswarehouse.com
|
|
|
|
|
|